Greek Islands Hit Times Square During the FIFA World Cup
Images of the South Aegean islands are running on Times Square billboards right now, timed to coincide with the FIFA World Cup 2026, which is drawing millions of visitors to the New York and New Jersey area this summer.
The campaign, organized by the South Aegean Regional Authority, runs from June 13 to July 10, 2026. Regional Governor Giorgos Chatzimarkos described it as a major moment of international outreach, saying the islands now have a presence "in the heart of the world."
"The islands now have a presence in the heart of the world" — Regional Governor Giorgos Chatzimarkos
The timing is deliberate. With World Cup fans, journalists, and tourists flooding into the New York metro area from across the globe, the region is targeting one of the highest-traffic advertising windows of the year. The campaign is part of a broader international visibility strategy for the South Aegean, aimed at keeping the islands competitive in a global tourism market that is growing more crowded every season.
